Designer. Strategist. Consultant.

I’m a product-focused designer with a consulting background, working end-to-end to create digital tools that are clear, effective, and built for real-world impact.

I hold a B.Sc. in Digital Innovation & Technology Solutions, and spent 7 years at EY - most recently as Design Lead for the Risk Innovation Hub, where I helped establish a design practice within a team that scaled to 20+ people and delivered multi-million pound outcomes.

My work has spanned industries and continents - from designing executive tools for national security to global SaaS platforms for 250,000 employee firms. I’ve worked in oil & gas, telecoms, healthcare, elite sport and more - helping teams move from loose ideas to working, investable products.

I specialise in turning ambiguity into clarity; combining research, business insight, product thinking, and design to deliver usable, dev-ready solutions.

Whether it’s auditing an existing product, designing from scratch, or shaping the strategy for something entirely new, I work closely with stakeholders, developers and users to make it real.

Today I work independently with clients of all sizes as a freelance designer, retained consultant, or partner on specific product and innovation challenges.

Outside of work: travel, history, photography, and finding new landscapes to get lost in.

If you’ve got a challenge or idea - I’d love to hear from you.